[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image _builder_version=”3.19″ align=”center” force_fullwidth=”on” src=”http:\/\/alpha.antk.co\/wp-content\/uploads\/2019\/01\/webdesignsingaporecompany181101.png” \/][et_pb_text _builder_version=”3.19″]<\/p>\n
Qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m v\u00e0 UX c\u00f3 c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau - \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng nhu c\u1ea7u \u0111\u00f3 v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y trong t\u00e2m tr\u00ed. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m chi\u1ebfm t\u1ef7 l\u1ec7 l\u1edbn trong s\u1ed1 sinh vi\u00ean t\u1ed1t nghi\u1ec7p c\u00e1c kh\u00f3a h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i. H\u1ecd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c h\u1ecdc h\u1ecfi t\u01b0 duy UX, gi\u1edbi thi\u1ec7u c\u00e1c k\u1ef9 thu\u1eadt UX tr\u1ef1c ti\u1ebfp v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd \u0111\u1ec3 \u00e1p d\u1ee5ng UX nh\u01b0 m\u1ed9t quy tr\u00ecnh kh\u00f4ng th\u1ec3 thi\u1ebfu .UX l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m. Nh\u01b0ng \u0111\u1eebng tin l\u1eddi c\u1ee7a ch\u00fang t\u00f4i- ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi ba ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u d\u1ef1 \u00e1n c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c quan \u0111i\u1ec3m c\u1ee7a h\u1ecd. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m l\u00e0m g\u00ec? Ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m c\u00f3 vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c v\u00e0 l\u1ed9 tr\u00ecnh cho m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. Anh \u1ea5y ho\u1eb7c c\u00f4 \u1ea5y l\u00e3nh \u0111\u1ea1o m\u1ed9t nh\u00f3m \u0111a ch\u1ee9c n\u0103ng bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi tham gia v\u00e0o vi\u1ec7c thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m. Dave Meyer, Gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m cao c\u1ea5p c\u1ee7a Atlassian, cho bi\u1ebft tr\u00e1ch nhi\u1ec7m s\u1ed1 m\u1ed9t c\u1ee7a anh \u1ea5y l\u00e0 \u201cgi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m l\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i v\u00e0 cho ph\u00e9p t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed9i xung quanh t\u00f4i l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 cung c\u1ea5p n\u00f3.\u201d \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 l\u00e0m vi\u1ec7c v\u1edbi thi\u1ebft k\u1ebf \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ee3p t\u00e1c gi\u1eefa thi\u1ebft k\u1ebf v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ec3 h\u00ecnh dung c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 sau \u0111\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1ch c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. \u201cV\u00e0o cu\u1ed1i ng\u00e0y, t\u00f4i l\u1ea1i t\u1ef1 nh\u1ee7 b\u1ea3n th\u00e2n minh v\u1ec1 kh\u1ea3 n\u0103ng t\u00f4i c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Atlassian\u201d. Niall Kiernan l\u00e0 Gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m c\u1ee7a Rockall Tech. V\u1edbi vai tr\u00f2 c\u1ee7a m\u00ecnh, \u00f4ng \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1c ng\u00e0nh s\u1ea3n ph\u1ea9m ch\u00ednh bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u1ea1o m\u1eabu, ki\u1ec3m tra kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, v\u00f2ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp ch\u1ee7 \u0111\u1ec1 s\u1ea3n ph\u1ea9m, ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn d\u1ea1ng \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb. Niall l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn trong c\u00f4ng ty bao g\u1ed3m b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, quan h\u1ec7 kh\u00e1ch h\u00e0ng, c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao v\u00e0 n\u00f3i r\u1eb1ng vai tr\u00f2 c\u1ee7a \u00f4ng l\u00e0 \u201c\u0111\u00f3ng vai tr\u00f2 l\u00e0 ti\u1ebfng n\u00f3i c\u1ee7a s\u1ea3n ph\u1ea9m\u201d. Stephen Sherwin l\u00e0 Nh\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m cao c\u1ea5p trong l\u0129nh v\u1ef1c Mobile Banking t\u1ea1i AIB. \u00d4ng n\u00f3i r\u1eb1ng vai tr\u00f2 c\u1ee7a \u00f4ng l\u00e0 \u201c\u0111\u1ec3 c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng cho s\u1ea3n ph\u1ea9m c\u00f9ng v\u1edbi c\u00e1c m\u1ee5c ti\u00eau b\u1ea1n c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. To\u00e0n \u0111\u1ed9i c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o t\u1ea7m nh\u00ecn n\u00e0y.\u201d \u00d4ng n\u00f3i r\u1eb1ng vai tr\u00f2 c\u1ee7a \u00f4ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c kh\u00e1m ph\u00e1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, \u01b0u ti\u00ean h\u1ecd v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. N\u00f3 c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u00ean li\u00ean quan v\u00e0 qu\u1ea3n l\u00fd k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd. \u201cVai tr\u00f2 c\u1ee7a t\u00f4i c\u0169ng l\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 \u01b0u ti\u00ean thay \u0111\u1ed5i n\u1ebfu m\u1ee5c ti\u00eau ch\u01b0a \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.\u201d Stephen n\u00f3i r\u1eb1ng qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t s\u1ef1 t\u01b0 duy ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ch\u1ee9c danh c\u00f4ng vi\u1ec7c (m\u1ed9t th\u1ee9 d\u1ec5 d\u00e0ng li\u00ean quan \u0111\u1ebfn thi\u1ebft k\u1ebf UX l\u00e0 m\u1ed9t t\u01b0 duy v\u00e0 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng c\u00f4ng vi\u1ec7c). \u00d4ng vi\u1ebft v\u1ec1 nh\u1eefng g\u00ec l\u00e0m cho m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m t\u1ed1t trong b\u00e0i vi\u1ebft Medium n\u00e0y, bao g\u1ed3m m\u1ed9t so s\u00e1nh r\u1ea5t \u0111\u00fang v\u1edbi Sherpa: \u201cT\u00f4i \u0111\u01b0\u1ee3c nghe r\u1eb1ng vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c so v\u1edbi vai tr\u00f2 c\u1ee7a m\u1ed9t Sherpa. H\u1ecd l\u00e0m nh\u1eefng vi\u1ec7c nh\u01b0 chu\u1ea9n b\u1ecb l\u1ed9 tr\u00ecnh, c\u1ed1 \u0111\u1ecbnh d\u00e2y th\u1eebng t\u1ea1i ch\u1ed7 v\u00e0 mang theo b\u1ed9 d\u1ee5ng c\u1ee5 leo n\u00fai c\u1ea7n thi\u1ebft l\u00ean n\u00fai. H\u1ecd bi\u1ebft v\u0103n h\u00f3a, h\u1ecd bi\u1ebft \u0111\u1ecba h\u00ecnh v\u00e0 h\u1ecd bi\u1ebft ng\u01b0\u1eddi d\u00e2n. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c leo n\u00fai, h\u1ecd c\u00f3 n\u0103ng l\u01b0\u1ee3ng phi th\u01b0\u1eddng khi tr\u00ean n\u00fai. H\u1ecd th\u1ef1c s\u1ef1 l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a b\u1ea5t k\u1ef3 cu\u1ed9c th\u00e1m hi\u1ec3m n\u00e0o. Nghe c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t vai tr\u00f2 t\u01b0\u01a1ng t\u1ef1 v\u1edbi t\u00f4i.\u201d Dave Meyer n\u00f3i, qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m v\u00e0 UX d\u01b0\u1eddng nh\u01b0 \u0111ang tr\u1edf n\u00ean g\u1eafn k\u1ebft th\u00e2n thi\u1ebft h\u01a1n. \u201cT\u1ea1i Atlassian, ch\u00fang t\u00f4i coi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea5t k\u1ef3 nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0o l\u00e0 tr\u00e1ch nhi\u1ec7m chung gi\u1eefa ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, tr\u01b0\u1edfng nh\u00f3m k\u1ef9 thu\u1eadt v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf UX. Ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f3 t\u1ef7 l\u1ec7 1: 1 c\u1ee7a c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf UX cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 h\u1ecd ph\u1ea3i trao \u0111\u1ed5i v\u1edbi nhau.\u201d Ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ph\u1ea3i hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a thi\u1ebft k\u1ebf UX tuy\u1ec7t v\u1eddi v\u00e0 c\u00f3 th\u1ec3 cung c\u1ea5p ph\u1ea3n h\u1ed3i hi\u1ec7u qu\u1ea3 cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf UX c\u1ee7a ch\u00fang t\u00f4i. \u201cNg\u01b0\u1ee3c l\u1ea1i, ch\u00fang t\u00f4i hy v\u1ecdng c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf UX s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m v\u00e0 k\u1ef9 s\u01b0 \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c h\u1ea1n ch\u1ebf k\u1ef9 thu\u1eadt \u0111\u1ec3 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho t\u1ea5t c\u1ea3 c\u00e1c h\u1ea1n ch\u1ebf c\u00f3 th\u1ec3.\u201d Stephen Sherwin \u0111\u1ed3ng \u00fd r\u1eb1ng hai ng\u01b0\u1eddi \u0111\u00e3 tr\u1edf n\u00ean g\u1eafn k\u1ebft h\u01a1n r\u1ea5t nhi\u1ec1u. \u201cTh\u1eadt k\u1ef3 l\u1ea1, t\u00f4i \u0111\u00e3 \u0111\u00e1nh tr\u1ed1ng r\u1ea5t nhi\u1ec1u g\u1ea7n \u0111\u00e2y,\u201d anh n\u00f3i. \u201cT\u00f4i \u0111\u00e3 th\u1ea5y m\u1ecdi ng\u01b0\u1eddi \u0111\u1eb7t UX v\u00e0 UI l\u1ea1i v\u1edbi nhau v\u00e0 g\u1eafn nh\u00e3n l\u00e0 XD ho\u1eb7c Thi\u1ebft k\u1ebf nh\u01b0ng t\u00f4i ngh\u0129 r\u1eb1ng UX v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd h\u01a1n nhi\u1ec1u.\u201d T\u00f4i ngh\u0129 r\u1eb1ng c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a c\u1ea3 hai \u0111\u1ec1u gi\u1ed1ng nhau. \u0110\u1ed1i v\u1edbi t\u00f4i, c\u1ea3 hai li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n nhi\u1ec1u nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 sau \u0111\u00f3 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft ch\u00fang. Niall Kiernan ngh\u0129 r\u1eb1ng UX lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, n\u01a1i m\u1ed9t ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi n\u00f3 trong ph\u1ea7n m\u1ec1m. \u201cTuy nhi\u00ean, t\u00f4i s\u1ebd n\u00f3i r\u1eb1ng [UX] \u0111\u00e3 \u0111i \u0111\u1ea7u trong thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi m\u1ed9t qu\u00e1 tr\u00ecnh t\u1eeb trong ra ngo\u00e0i, v\u00ec trong s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ho\u00e0n to\u00e0n trong n\u1ed9i b\u1ed9 cho \u0111\u1ebfn l\u00fac \u0111\u00f3 n\u00f3 \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 cho kh\u00e1ch h\u00e0ng v\u1edbi hy v\u1ecdng khi\u1ebfn h\u1ecd b\u1ea5t ng\u1edd. \u201cHi\u1ec7n t\u1ea1i c\u00f3 nhi\u1ec1u quan \u0111i\u1ec3m b\u00ean ngo\u00e0i v\u1ec1 s\u1ef1 tham gia nhi\u1ec1u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ea3 tr\u01b0\u1edbc nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft k\u1ebf. S\u1ef1 b\u1ea5t ng\u1edd \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng m\u1ed9t kho\u1ea3nh kh\u1eafc ch\u1ea5p nh\u1eadn \u1edf gi\u1eefa qu\u00e1 tr\u00ecnh khi kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng b\u1ea1n \u0111\u00e3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. N\u00f3 r\u1ea5t \u00edt th\u00fa v\u1ecb v\u00e0 th\u00fac \u0111\u1ea9y b\u1ea3n ng\u00e3 nh\u01b0ng l\u00e0m gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng l\u00e0m l\u1ea1i \u1edf ph\u00eda b\u00ean kia.\u201d UX gi\u00fap ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m h\u00e0ng ng\u00e0y trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd \u0111\u1ec3 th\u1ea5y th\u1eadt kh\u00f3 \u0111\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m th\u1ef1c hi\u1ec7n vai tr\u00f2 c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng c\u00f3 UX l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a n\u00f3, v\u1ec1 m\u1eb7t t\u01b0 duy t\u1ed5ng th\u1ec3 v\u00e0 k\u1ef9 thu\u1eadt h\u00e0ng ng\u00e0y. \u201c\u0110\u1ed1i v\u1edbi t\u00f4i, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ec3 thay \u0111\u1ed5i quan \u0111i\u1ec3m c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u1edbi s\u1ea3n ph\u1ea9m c\u00e1ch nh\u00ecn nh\u1eadn n\u00f3 t\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, hay n\u00f3i c\u00e1ch kh\u00e1c, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng,\u201d Niall Kiernan n\u00f3i.\u201d N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u00f3m ph\u00e1t tri\u1ec3n \u2013 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n, nh\u1eefng ng\u01b0\u1eddi th\u1eed nghi\u1ec7m, nh\u00e0 v\u0103n k\u1ef9 thu\u1eadt , nh\u00f3m ph\u00e1t h\u00e0nh - t\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u00ecn v\u00e0o nh\u1eefng g\u00ec h\u1ecd l\u00e0m t\u1eeb g\u00f3c \u0111\u1ed9 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, sau \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd k\u1ebft th\u00fac m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng khi tham gia.\u201d \u00d4ng n\u00f3i r\u1eb1ng \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c th\u1ef1c s\u1ef1 \u0111\u1ec3 thay \u0111\u1ed5i suy ngh\u0129 n\u00e0y. \u201cKinh nghi\u1ec7m c\u1ee7a t\u00f4i l\u00e0 ch\u1ec9 nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n ho\u1eb7c ng\u01b0\u1eddi th\u1eed nghi\u1ec7m th\u1ef1c s\u1ef1 m\u1edbi mu\u1ed1n xem x\u00e9t n\u00f3 t\u1eeb tr\u1ea3i nghi\u1ec7m n\u00e0y [tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng]. C\u00e2u kh\u1ea9u hi\u1ec7u c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n r\u1ea5t ph\u1ed5 bi\u1ebfn l\u00e0, \u2018B\u1ea1n ch\u1ec9 c\u1ea7n cho t\u00f4i bi\u1ebft n\u00ean x\u00e2y d\u1ef1ng c\u00e1i g\u00ec v\u00e0 t\u00f4i s\u1ebd x\u00e2y d\u1ef1ng n\u00f3\u2019 ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi th\u1eed nghi\u1ec7m, \u2018C\u00f4ng vi\u1ec7c c\u1ee7a t\u00f4i l\u00e0 th\u1eed nghi\u1ec7m v\u00e0 ph\u00e1 v\u1ee1 s\u1ea3n ph\u1ea9m\u2019. C\u1ea3 hai \u0111i\u1ec1u n\u00e0y \u0111\u1ec1u kh\u00f4ng gi\u00fap c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, ch\u00fang ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1ed1 g\u1eafng c\u1ea3i thi\u1ec7n m\u00e3. \u201cC\u00f3 c\u1ea3 \u0111\u1ed9i ng\u0169 \u0111i mua UX c\u00f3 ngh\u0129a l\u00e0 c\u00f3 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh cho kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.\u201d Stephen Sherwin n\u00f3i d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng ng\u00e0y nay, UX gi\u00fap anh ta hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft ch\u00fang. \u201cN\u00f3 gi\u00fap t\u00f4i y\u00ean t\u00e2m r\u1eb1ng t\u00f4i \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u00fang v\u1ea5n \u0111\u1ec1 theo c\u00e1ch s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng. N\u00f3 c\u0169ng gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi t\u00f4i ph\u00e1t tri\u1ec3n th\u1ee9 g\u00ec \u0111\u00f3 kh\u00f4ng hi\u1ec7u qu\u1ea3, kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng h\u00e0i l\u00f2ng.\u201d Dave Meyer t\u00ecm l\u1ea5y nh\u1eefng ch\u1ee7 \u0111\u1ec1 v\u1ec1 n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng. \u201cL\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, t\u00f4i th\u1ea5y hi\u1ec7u qu\u1ea3 m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn r\u1eb1ng ch\u00fang t\u00f4i c\u00f3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng cao, nh\u1ea5t qu\u00e1n trong su\u1ed1t qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i v\u00e0 n\u1ed7i \u0111au m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y khi thi\u1ebfu.\u201d Nh\u1eefng \u0111i\u1ec1u kh\u00f3 kh\u0103n nh\u1ea5t m\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m s\u1ebd ph\u1ea3i th\u1ef1c hi\u1ec7n l\u00e0 c\u00e2n b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng UX, y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt v\u00e0 cung c\u1ea5p \u0111\u00fang th\u1eddi gian. N\u1ebfu b\u1ea1n kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng UX \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1ec1 s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n s\u1ebd kh\u00f4ng ra \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn. \u201cC\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn m\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u ch\u00ednh: t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng, s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi UX s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u201d T\u00f4i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf UX trong nh\u00f3m c\u1ee7a t\u00f4i m\u1ed7i ng\u00e0y - ch\u00fang t\u00f4i th\u1ea3o lu\u1eadn v\u1ec1 wireframe v\u00e0 mockup cho c\u00e1c t\u00ednh n\u0103ng trong t\u01b0\u01a1ng lai m\u00e0 nh\u00f3m c\u1ee7a ch\u00fang t\u00f4i s\u1ebd l\u00e0m, vi\u1ec7c xem x\u00e9t nghi\u00ean c\u1ee9u v\u00e0 th\u1ea3o lu\u1eadn m\u00e0 ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 c\u00f9ng nhau, ch\u00fang t\u00f4i l\u00ean k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c cho nh\u00f3m k\u1ef9 s\u01b0. \u201cKhi t\u00f4i x\u00e2y d\u1ef1ng c\u00e1c y\u00eau c\u1ea7u cho m\u1ed9t t\u00ednh n\u0103ng m\u1edbi, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf UX c\u1ee7a ch\u00fang t\u00f4i l\u00e0 \u0111\u1ed1i t\u00e1c ch\u00ednh trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00f4ng ch\u1ec9 l\u00e0 t\u00ednh n\u0103ng \u0111\u00f3 n\u00ean tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o, nh\u01b0ng l\u00e0m c\u00e1ch n\u00e0o ch\u00fang t\u00f4i truy\u1ec1n \u0111\u1ea1t c\u00e1c y\u00eau c\u1ea7u \u0111\u1ebfn ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng sau khi n\u00f3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111i.\u201d M\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m n\u00ean h\u1ecdc h\u1ecfi UX \u201cCh\u1eafc ch\u1eafn,\u201d Stephen Sherwin n\u00f3i. B\u1ea1n \u0111ang x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh v\u00e0 UX gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh. T\u00ecm hi\u1ec3u v\u1ec1 UX t\u1eeb s\u1edbm gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi \u0111\u1ec3 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m v\u00e0 m\u1eb7c d\u00f9 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c vai tr\u00f2, c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 giao thoa.\u201d Ngo\u00e0i ra, t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 ho\u1eb7c c\u1ea5u tr\u00fac c\u00f4ng ty b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 ai l\u00e0m UX cho b\u1ea1n n\u00ean b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i t\u1ef1 l\u00e0m l\u1ea5y n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh chuy\u00ean gia nh\u01b0ng n\u00f3 lu\u00f4n lu\u00f4n t\u1ed1t h\u01a1n khi l\u00e0m m\u1ed9t ch\u00fat v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb n\u00f3 h\u01a1n l\u00e0 kh\u00f4ng l\u00e0m g\u00ec c\u1ea3. Dave Meyer \u0111\u1ed3ng \u00fd r\u1eb1ng UX l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p trong vi\u1ec7c qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m. V\u00e0o cu\u1ed1i ng\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m s\u1ebd c\u1ea7n ph\u1ea3i t\u1ef1 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cho UX theo th\u1eddi gian. V\u00e0 ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng l\u00e0m, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf UX \u1edf m\u1ecdi giai \u0111o\u1ea1n trong s\u1ef1 nghi\u1ec7p qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Kh\u1ea3 n\u0103ng \u2018n\u00f3i \u0111\u01b0\u1ee3c ng\u00f4n ng\u1eef c\u1ee7a UX\u2019 l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 PM n\u00e0o ch\u00fang t\u00f4i thu\u00ea t\u1ea1i Atlassian. \u201cTuy\u1ec7t \u0111\u1ed1i,\u201d Niall Kiernan \u0111\u1ed3ng \u00fd nh\u01b0 v\u1eady. \u201cSau \u0111\u00f3, t\u00f4i \u0111\u00e3 h\u01b0\u1edbng d\u1eabn m\u1ed9t v\u00e0i ng\u01b0\u1eddi, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean t\u00f4i b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 ch\u00fang t\u00f4i \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft theo quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng.\u201d Sau \u0111\u00f3, h\u00e3y nh\u00ecn v\u00e0o con \u0111\u01b0\u1eddng kh\u00e1ch h\u00e0ng s\u1ebd \u0111i theo \u0111\u1ec3 gi\u1ea3i quy\u1ebft qu\u00e1 tr\u00ecnh \u0111\u00f3 tr\u01b0\u1edbc khi xem x\u00e9t t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf s\u1ebd nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ed1i v\u1edbi t\u00f4i, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m m\u00e0 kh\u00f4ng c\u1ea7n tham gia v\u00e0o UX. B\u00e0i vi\u1ebft n\u00e0y ban \u0111\u1ea7u \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean blog.uxtraining.com.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"